Weblogging

share your knowledge and build credability

Make your site sticky

Sticky, have you heard about this description of websites? It simply means that you give your website visitors a reason to keep coming back to your website. Your website visitors will keep returning if you provide them with useful information and answers to their questions.

You may have read elsewhere in this site that search engines look at a variety of different information when they "index" your website. If your website visitors keep coming back to your site, this information shows the search engines that your site is popular for the keywords that are used on it. This means that your website will appear higher and higher in the relevancy based search results.

One place to publish

Blogs are a useful way to publish interesting information to your clients, but think about it from a different point of view. Your blog could be a place where you also announce news about your organisation. Your blog could be used to share information and updates on what is included in your services. 

If you do use your blog for this purpose then you'll be thrilled to hear that readers of your blog can also subscribe to it. Yep, that means that your blog can act in a similar way to an email newsletter, in that it is a tool to keep your website visitors informed as to what is going on at your business. 

Even better still, blogs can be used as news feeders, feeding your news to anyone who wants to subscribe to it. 

This section of the text may get a little complicated if you haven't heard about RSS newsfeeds and news aggregators, but the great news is that you can have your news appear on anyones website (if they decide that it is good news). That means you can start syndicating your news to many many websites, but perhaps you can just start by keeping your own reader base informed first.

Build a subscriber base

Just like an email newsletter, or forum, a blog is also a good way to collect contact information about your website visitors.  You may by now have realised that this will help in increase the ranking of your website as well as build a strong database of people who may use more and more of your services (and they'll probably tell their friends about it too).

How does it work?

The 123ezy website hosting account gives you the ability to install the WordPress blog in a matter of minutes for free. It is installed via the cPanel and you can have it up and running and publishing articles in a matter of minutes.

If you want to see an example of a blog, please visit our website blog at www.123ezy.com/wordpress.

Learn about RSS (Really Simple Syndication) and Newsfeeds