Find the right keywords

because People use keywords to find you

Keyword Marketing

If you are not sure already, identifying keywords and keyphrases is the first step to consider when you are planning the Internet marketing for your website. 

Whether you operate an Internet based business offering your products for sale all over the world, or you operate a local businessand prefer to supply to local homes or businesses, the fact is that most people turn to search engines for information. Provide these people with the information then they might just realise that they need your products/services.

It's important to realise that keywords and key phrases are not only important on the contents of your webpages, they are also important as "alternate text" on images, page titles, page names (URLS), page descriptions, and the meta tags used in the code behind each page. Your 123ezy site builder gives you the power to do all of this.

Once you've perfected the keywords used on your website, you then use these keywords for your Google Adwords campaign and the words used in your online advertising. This creates a solid identity with search engines for these keywords and phrases.

Remember that keyphrases are simply a way of narrowing down your target market to get the specific clients you are really looking for, and it separates you from all the "me too" websites that are on the internet.

Learn more about Search Engine Optimisation (SEO)