Real estate is a cut-throat industry. Many of your competitors, including agents within your own office, may have well established brand names, solid networks and be willing to cut their commissions to secure a listing. Added to this is the fact that a small, but growing, niche of savvy and successful agents are also marketing their personal services and achievements online using their own personalised websites.
Be Discovered Online
Be discovered online with a well designed, responsive and mobile-enabled website. Google favours websites that incorporate social integration and targeted, highly relevant, keyword-rich content. It’s all about relevancy to your reader.
The Power of Personal
People deal with people, not logos or brand names. Certainly these elements have an important place in demonstrating to prospective vendors a benchmark of service delivery, but that will only get you so far. A personalised agency website is a highly effective way of showing vendors how and why YOU are the best person at your agency and in your locality.
Providing inside information about your catchment suburbs, whilst presenting people with a clear picture of ‘who you are’, personalises the online experience for your potential vendors and renders it useful, memorable and, above all, relevant. You also get the chance to showcase your local knowledge and expertise, which, over time, sees you become the go-to authority for real estate information in your local area.
Sharing and Emailing Information
Use of an automated email marketing system is key to establishing online rapport with your target market. In exchange for their contact details, you can regularly ping vendors with quality content and grow your brand.
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Having your own personalised real estate agent website enables you to manage ALL your brand activity in one central place, in one uniform manner (including connecting with social media). When you automate this process you benefit from the power of intelligent digital marketing.
Do It Yourself or Use Us
While we are happy to provide the full services of a digital agency, we are just as happy to teach you and your staff how to manage any aspect of your online marketing, content marketing, SEO and online advertising. You’ll find our team a valuable source of information in helping you build your online reputation.
Pricing and Advice
Our products and services are competitively priced; however please don’t hesitate to make contact and ask us questions, even if just to get our opinion on the various digital marketing tools available. There are hundreds of different digital marketing tools available and if you’ve heard of something and would like some feedback, please get in touch. As a digital agency, you’ll find we’re well versed on most of the available tools and can work with your choices.
“In a competitive marketplace everyone is looking for an edge to become the Number One Authority in the local area. Your competitors are giving away relevant information, handy tips, guides and, of course, secrets to help them become the go-to brand and this is particularly so in real estate.”
Meet Derek Farmer
Our showcase real estate agent is Derek Farmer from Cammeray in Sydney’s lower north shore. His website demonstrates his personality and strengths, and provides his online audience with a range of educational videos to assist them when buying or selling property.
Derek has subscribed to our “Automater” Package. Find out more about which of our quality content marketing packages may be best suited to you.Learn How