Steps in the Content Marketing Process
We go through a series of steps to create quality content for your website or social media profile to ensure that your content marketing is getting visitors — and increasing your relevance to Google’s free organic search results. These are the steps we take:
- Identify stories about people (customers, suppliers) who use your products or services
- Identify your desired keywords and phrases and the resultant landing pages
- Interview one of your team or customer/supplier
- Write a first draft
- Measure the content for Search Engine Optimisation scores and modify as needed
- Insert links to landing pages and other blog posts
- Write meta titles and descriptions to better appeal in organic (free) search results
- Choose relevant image/pictures
- Schedule a publish date or publish immediately
- Test and Measure your traffic and rankings
Instant Success or Slow Burn
Many businesses and independent contractors such as bookkeepers, content writers, trainers, graphic designers and real estate agents etc want to see an instant return on the content created for them and the best way to do that is by using these posts and content in advertising such as Google Adwords, Facebooks Ads, promote Facebook posts or LinkedIn Ads.
Advertising your content is a great way to get it noticed by the big advertising and social media sites as well as by your prospective clients. If the content is interesting and relevant it will then automatically be indexed as good content by Google and Bing and you may be able to scale back your advertising and let the content work organically.
See our Content Marketing Packages and Prices.
Our content marketing packages are managed by experienced professionals based in Australia and are priced for micro businesses just starting out in their new startup businesses as well as experienced professionals who want to build a stronger online digital profile.
Who Manages This?
Consistency and quality control can be hard to maintain when you’re a time poor agent. That’s why your content marketing campaign is always overseen by a Content Marketing Editor.
Content Marketing Strategy
There are a lot of small tasks that are set up according to a strategy and fine tuned during your content marketing campaign. When you begin with a content marketing strategy you have a blueprint, a plan, which you can follow and it ensures your marketing can be managed by all participants.
Learn more about Content Marketing Strategies.
Everyone who receives your information must confirm they want it by ‘opting in’. Similarly, when you send messages (and keep sending messages) all readers must be given the opportunity to ‘opt out’ of future receipt of your content.This is the foundation of permission-based marketing.
Learn more about Permission-Based Marketing.